The www.pavetheway.ai website (including the counselor portal at app.pavetheway.ai/counselor) is owned and operated by Pave LLC doing business as Pave ("Pave", "we", "us", or "our"). PLEASE READ THESE TERMS OF SERVICE CAREFULLY BEFORE USING THE WEBSITE OR SERVICES.

1. Definitions

"Agreement" refers to these Terms and Conditions.

"Content" refers to the contents of the Website and Services, including without limitation, text, graphics, images, audio, video, AI-generated outputs, templates, and recommendations. "Content" does not include User Submitted Content as defined below.

"Pave" refers to Pave LLC doing business as Pave.

"Services" refers to the services Pave provides through the Website to independent education consultants and counseling organizations, including but not limited to: student profile management, college shortlisting, application tracking, essay management, task and deadline management, client communication tools, and AI-assisted insights and content generation.

"User Submitted Content" refers to any content You submit to the Service, including but not limited to text, documents, essays, transcripts, test scores, application materials, photos, and any data You upload about the students You serve.

"Account Owner" refers to the individual (typically the independent education consultant or the administrator of a counseling organization) who creates the primary Pave account.

"Sub-User" refers to additional counselors within a counseling organization added to a Pave account by the Account Owner.

"Users" or "You" refers to the independent education consultants and counseling organization personnel who use the Services.

"Website" refers to the pavetheway.ai website and its application at app.pavetheway.ai.

2. Acceptance of the Terms of Service

By visiting the Website or using the Services, You accept and agree to these Terms and Conditions and the Privacy Policy (available at www.pavetheway.ai/privacy), which is incorporated by reference into these Terms. These Terms constitute a legal agreement between You and Pave and spell out the terms and conditions to which You must adhere. If You do not agree to any of these terms and conditions, do not use the Website or Services.

3. Use of Website, Content, and Services

The Website, Content, and Services are owned by Pave and constitute proprietary information and property protected by the intellectual property laws of the United Arab Emirates, as well as applicable international laws and treaties.

Pave grants You a limited, non-transferable, non-exclusive license to use the Website, Content, and Services, provided that (i) your use is for the purposes for which Pave is intended — supporting independent education consultants and counseling organizations through the college admissions workflow; (ii) You do not modify, resell, sublicense, or commercially exploit the Content or Services beyond the scope of your subscription; and (iii) You do not reproduce, display, publicly perform, distribute, or otherwise use the Content for any unauthorized public or commercial purpose, including the use of the Content on any other website. To the extent the Service provides features allowing You to share content (e.g., student reports to parents, college lists), You may distribute that content using such features. If You violate any of these terms, your permission to use the Content automatically terminates.

4. Rules of Use

As a condition of your use of the Website and Services, You agree:

Pave has the right to interrupt, suspend, or terminate the Services if it suspects that You are engaging in unlawful, fraudulent, abusive, or academically dishonest activity. Pave reserves the right to report misuse of the Service to relevant authorities or educational institutions where appropriate.

5. Relationship of Parties

No joint venture, partnership, employment, or agency relationship exists between You and Pave, and nothing in these Terms shall be construed as creating any joint venture, partnership, or employment relationship. Pave is a software platform; it is not a counselor, college admissions officer, or educational institution, and does not represent itself as one.

6. Account Information

You will need an account to use the Services.

You must protect your password and account credentials and take full responsibility for your own — and any third party's — use of your account. If You learn of any unauthorized use of your password or account, contact Pave immediately at rahul@pavetheway.ai.

You must be a human. Accounts registered by bots or other automated methods are not permitted. The Account Owner is the individual who creates the primary account and is required to provide a first and last name, business or organization name (if applicable), and email address. The Account Owner may update this information at any time. Pave does not verify businesses (legal name, formation, ownership, or other attributes) at account creation or at any point during the membership.

If a counseling organization with multiple counselors creates an account, only one individual may be the Account Owner. A single login may only be used by one person, sharing a single login among multiple people is not permitted. You may create separate sub-user logins for as many counselors within your organization as your subscription plan allows (see Section 7).

You are responsible for all User Submitted Content posted and all activity that occurs under your account, including activity by sub-users You add. This includes any data You upload about the students and families You serve, and any communication You send to them through the Service.

Data about students: Pave is a counselor-facing platform. Students and parents do not have their own user accounts. Any personal data You upload about students or their families (including minors) is subject to your obligations under applicable data protection laws, including obtaining all necessary consents from students, parents, or legal guardians before entering their data into the Service. You are the data controller of student and family data You upload; Pave processes that data on your behalf.

7. Payment and Fees

If You sign up for a paid account and use the Services, You agree to pay and be responsible for all applicable charges and fees. You can view current pricing at www.pavetheway.ai/pricing. Prices of all Services, including subscription plan fees, are subject to change with or without notice. All fees are set out in USD.

All transactions are processed through Pave’s third-party payment processor (currently Stripe). By making a purchase, You agree to pay the stated price and accept the terms associated with the specific service, in addition to the payment processor’s own Terms of Service. You acknowledge and agree that You are the owner of any credit card, debit card, or other payment method submitted to Pave for payment.

Refunds: Subscriptions may be canceled at any time. Upon cancellation, access to the Service will continue until the end of the current billing cycle, after which no further charges will apply. There will be no refunds or credits for partial billing periods, plan downgrades, or unused portions of a subscription.

We reserve the right to modify or discontinue our subscription plans at any time. Users will be notified in advance of any significant changes that affect their active subscriptions.

Billing cycle: You will be billed monthly in advance. A 7-day free trial is extended once per individual. Individuals creating multiple accounts will be charged the applicable subscription rate on the date of creation for each subsequent account.

Annual prepayments may be arranged at Pave's sole discretion. Prepayment in full by credit card, bank transfer, or other agreed method is required for access to be granted. No refunds will be granted for annual prepaid accounts in the event of preterm cancellation. No price adjustments will be made if the Account Owner downgrades during the term. Mid-term expansions of subscription tier or sub-accounts will require a prorated prepayment.

All fees are exclusive of VAT and any other taxes, levies, or duties imposed by taxing authorities (including UAE VAT where applicable), and You shall be responsible for payment of all such taxes, excluding only Pave's own corporate income taxes.

Plan upgrades and downgrades: For any upgrade or downgrade in plan level, your payment method will automatically be charged the new rate on your next billing cycle. In the event of an upgrade during a billing cycle, You will be charged a prorated payment immediately for the remaining days of the current billing cycle. In the event of a downgrade during a billing cycle, no refund will be provided for the remaining days. Downgrading may cause loss of Content, features, or capacity. Pave does not accept any liability for such loss.

Resource limits: Pave reserves the right to impose additional fees or charges for accounts exceeding their plan's resource limits. Accounts exceeding plan resource limits, generally in an excessive way, may be suspended for security purposes. In most cases, Pave will request that account holders upgrade if resource limits are exceeded. Pave reserves the right to suspend or refuse service to anyone found in breach of resource limits at any time.

Third-party add-ons: Products or services offered via integrations with third parties may be available for purchase through the Pave interface. The cost of these add-on services is not included in the standard Pave subscription plans and must be purchased separately.

Sub-accounts: You may create additional user profiles ("sub-accounts") to share access to your Pave account with other counselors in your organization. Sub-account allocations and any associated fees are determined by your selected plan. While the number of sub-accounts may be limited by your plan tier, there is only one Account Owner per account. The Account Owner has complete control over account billing information, plan management, and adding/removing sub-users. The Account Owner is ultimately responsible for, and in control of, all sub-user activity and the data entered onto the platform by sub-users.

8. Third-Party Services

Our Service integrates with third-party services, which may include Google (for authentication and calendar sync), AI platforms (for essay support, content generation, and student insights), and Stripe (for payments). Your use of these third-party services is subject to their respective terms and conditions and privacy policies. Pave is not responsible for the content, availability, or practices of third-party services. Pave will only connect to these services with your consent and solely to provide features described in our Service.

9. User Submitted Content

You warrant that You have the right to submit any User Submitted Content (including but not limited to student essays, transcripts, application materials, photos, and documents) and that You have obtained all necessary consents from students, parents, or legal guardians where the content relates to them. You retain all ownership rights to your User Submitted Content, subject to the rights of the underlying data subjects.

By submitting content to the Service, You grant Pave a worldwide, non-exclusive, royalty-free license to use, copy, store, modify, adapt, translate, create derivative works, and distribute your User Submitted Content solely in connection with providing and improving the Services for You. This license includes the right for Pave to process User Submitted Content through AI systems for the purpose of generating insights, recommendations, drafts, and other features described in the Service. This license is sublicensable only to Pave’s service providers (such as cloud hosting and AI infrastructure providers) acting on Pave’s behalf to deliver the Services, and is transferable only in connection with a merger, acquisition, or sale of substantially all of Pave’s assets.

AI training. As of the Effective Date of these Terms, Pave does not use User Submitted Content (including student essays, transcripts, application materials, and other documents You upload) to train its general-purpose AI models. AI features operate on Your content solely to generate outputs back to you within your account.

Pave reserves the right to modify this practice in the future. If Pave decides to use User Submitted Content for AI model training, Pave will notify Account Owners by email at least thirty (30) days before such use begins, update these Terms to reflect the change, and provide a reasonable opportunity for You to export Your data and cancel Your subscription before the change takes effect. Your continued use of the Service after the change takes effect constitutes acceptance of the new practice.

You agree, represent, and warrant not to upload any information relating to any individual under the age of 13 without verifiable parental consent and in compliance with all applicable child privacy laws (including but not limited to COPPA in the United States, GDPR-K in the EU, and equivalent UAE and international regulations). You acknowledge that, as the counselor uploading student data, You are responsible for obtaining and documenting all required consents.

10. IP Ownership and Notices

Pave disclaims any liability for any User Submitted Content or third party content submitted to, or posted on, the Website. If You believe that any materials on the Website infringe your copyright, trademark, or other intellectual property right, please send a written notification of your claim to Pave at:

To provide effective notification, please include:

• An electronic or physical signature of a person authorized to act on behalf of the owner of the intellectual property right that is allegedly being infringed;
• A description of the copyrighted work, trademark, or other intellectual property right that is allegedly being infringed;
• The location of the allegedly infringing material on the Website;
• Your name, address, email address, and telephone number;
• The following statement: "I have a good faith belief that the use of the material is not authorized by the intellectual property owner"; and
• A statement under penalty of perjury that the information in the notification is accurate and that You are the owner of the intellectual property right or that You are authorized to act on behalf of the intellectual property right owner.

11. Links to Other Sites

The Website may contain links to third party websites (including university websites and partner services). These links are provided solely as a convenience to You and not as an endorsement by Pave of the contents, products, services, or business practices of such third party websites. Pave is not responsible for the content, products, services, or business practices of linked third party websites and does not make any representations regarding them. If You decide to access linked third party websites, You do so at your own risk.

12. Disclaimer of Warranties

THE WEBSITE AND SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, PAVE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

PAVE DOES NOT WARRANT THAT THE WEBSITE OR SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THE WEBSITE OR THE SERVERS THAT MAKE IT AVAILABLE ARE FREE OF VIRUSES OR HARMFUL COMPONENTS.

PAVE DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR RESULTS OF USE OF THE WEBSITE OR SERVICES IN TERMS OF CORRECTNESS, ACCURACY, RELIABILITY, OR OTHERWISE. AI-GENERATED OUTPUTS, INCLUDING ESSAY DRAFTS, COLLEGE RECOMMENDATIONS, AND STUDENT INSIGHTS, ARE PROVIDED FOR INFORMATIONAL AND ASSISTANTIAL PURPOSES ONLY AND SHOULD BE REVIEWED, EDITED, AND VERIFIED BY THE COUNSELOR BEFORE USE IN ANY ADMISSIONS CONTEXT. PAVE MAKES NO REPRESENTATION OR WARRANTY REGARDING ADMISSIONS OUTCOMES.

YOU ASSUME ALL RISK FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR LOSS OF DATA THAT RESULTS FROM USE OF THE WEBSITE OR SERVICES. PAVE DOES NOT AUTHORIZE ANYONE TO MAKE ANY WARRANTIES ON ITS BEHALF, AND YOU SHOULD NOT RELY ON ANY WARRANTIES MADE BY THIRD PARTIES.

13. Limitation of Liability

NEITHER PAVE NOR ANY OTHER PARTY INVOLVED IN CREATING OR DELIVERING THE WEBSITE OR SERVICES SHALL BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, CONSEQUENTIAL, OR EXEMPLARY DAMAGES ARISING OUT OF OR IN CONNECTION WITH ANY USE OF, OR INABILITY TO USE, THE WEBSITE OR SERVICES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, ADMISSIONS OUTCOMES, OR OTHER INTANGIBLE LOSSES.

THE FOREGOING LIMITATION APPLIES REGARDLESS OF THE NATURE OF THE CAUSE OF ACTION (WHETHER BREACH OF CONTRACT OR TORT, INCLUDING NEGLIGENCE) AND EVEN IF PAVE HAS PREVIOUSLY BEEN ADVISED OF, OR REASONABLY COULD HAVE FORESEEN, THE POSSIBILITY OF SUCH DAMAGE OR LOSS.

THE FOREGOING LIMITATION APPLIES TO ALL DAMAGES ARISING OUT OF OR IN CONNECTION WITH ANY USE OF, OR INABILITY TO USE, THE WEBSITE OR SERVICES, INCLUDING BUT NOT LIMITED TO: (I) ERRORS, MISTAKES, OR INACCURACIES IN AI-GENERATED OUTPUTS OR ANY OTHER CONTENT; (II) PERSONAL INJURY OR PROPERTY DAMAGE; (III) ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SECURE SERVERS, INCLUDING ANY PERSONAL OR FINANCIAL INFORMATION STORED THEREIN; (IV) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE THAT MAY BE TRANSMITTED THROUGH THE WEBSITE OR SERVICES; AND (V) ANY ADMISSIONS DECISIONS, REJECTIONS, OR OUTCOMES.

To the extent that any jurisdiction does not allow the exclusion or limitation of incidental or consequential damages, the above limitation shall apply to the extent permissible under applicable law.

PAVE'S AGGREGATE LIABILITY TO YOU IN ANY CIRCUMSTANCE IS LIMITED TO THE TOTAL AMOUNT PAID BY YOU TO PAVE IN THE SIX (6) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR USD $50, WHICHEVER IS GREATER.

Notwithstanding the foregoing, nothing in these Terms shall exclude or limit any liability that cannot be excluded or limited under applicable law, including liability for fraud, wilful misconduct, or any statutory liability that cannot be contractually waived.

14. Indemnification

You agree to defend, indemnify, and hold harmless Pave, its licensors, licensees, distributors, agents, representatives, and other authorized users, and all of the foregoing entities' respective officers, directors, owners, employees, agents, representatives, and assigns from and against any and all claims, damages, obligations, losses, liabilities, costs, attorneys' fees, and expenses arising out of or in connection with:

To the extent You upload any information relating to an individual under the age of 13, You agree to defend, indemnify, and hold harmless Pave from any claims arising out of such activity.

You shall cooperate as fully as reasonably required in the defense of any claim. Pave reserves the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by You. You shall not enter into any settlement agreement that affects the rights of Pave without Pave's prior written approval.

15. Representation of Age and Ability to Accept Terms

You affirm that You are at least 18 years of age and are fully able and competent to enter into, abide by, and comply with these Terms. The Services are intended exclusively for professional independent education consultants and counseling organization personnel. Students and parents do not create accounts on Pave; their data is uploaded by the counselor who serves them. Accounts may not be created by, and these Terms may not be accepted by, anyone under 18 years of age.

Pave is a counselor-only platform — students and parents do not create accounts on Pave. You agree not to upload data relating to any individual under the age of 13 without verifiable parental or legal guardian consent and in compliance with all applicable child privacy laws.

16. Termination and Cancellation

Pave may, in its sole discretion, terminate or suspend your access or refuse service at any time, without notice, to all or any part of the Website or Services for any or no reason, including but not limited to breach of these Terms.

You are solely responsible for properly canceling your account. You can cancel your account at any time via the in-app cancellation flow or by emailing rahul@pavetheway.ai.

Upon cancellation, access to the Service will continue until the end of the current paid billing cycle. After the end of the billing cycle, all of your Content (including any student data You uploaded) will be scheduled for deletion from the Service in accordance with Pave's data retention policy of 30 days. This information cannot be recovered once deletion has been completed. You are responsible for exporting any data You wish to retain before cancellation takes effect.

17. Assignment

These Terms may not be assigned by You without the prior written approval of Pave. Pave may assign these Terms without your consent.

18. Severability

If any provision of these Terms is deemed invalid or unenforceable under any statute, regulation, ordinance, or by an arbitrator or court of competent jurisdiction, then such provision shall be deemed reformed or deleted only to the extent necessary to comply with such statute, regulation, ordinance, arbitrator, or court, and the remaining provisions shall remain in full force and effect.

19. No Waiver

The failure of Pave to enforce any right or provision in these Terms shall not constitute a waiver of such right or provision unless agreed to in writing by Pave. Pave's waiver of any breach of this Agreement by You will not be a waiver of any other prior or subsequent breach.

20. Integration

These Terms constitute the complete and final expression of the entire and only understanding between You and Pave relating to the subject matter of this Agreement and supersede any prior written or oral representations.

21. Governing Law and Venue

These Terms shall be governed by and construed in accordance with the laws of the United Arab Emirates and the Emirate of Dubai, without regard to its conflict of law provisions. Any claim or dispute between You and Pave arising in whole or in part from your use of the Website, Services, Privacy Policy, or these Terms shall be decided exclusively in accordance with the arbitration provisions in Section 22 below.

22. Arbitration

You agree to resolve any disputes, controversies, or claims between You and Pave arising from or relating to use of the Website, Services, Privacy Policy, or these Terms through binding and final arbitration instead of through court proceedings. You and Pave waive any right to a jury trial and agree that all claims shall be submitted for binding arbitration administered by the Sharjah International Commercial Arbitration Centre / "Tahkeem” under the Sharjah International Arbitration rules then in force, which rules are deemed incorporated by reference into this section. The seat of arbitration shall be Sharjah, United Arab Emirates. The arbitration shall be conducted in English by a single arbitrator. The arbitration proceedings shall be governed by UAE Federal Law No. 6 of 2018 on Arbitration, as amended. Each party shall bear its own costs of arbitration unless the arbitrator determines otherwise.

23. Class Action Waiver

You agree not to act as a class representative or private attorney general, nor participate as a member of a class of claimants, with respect to any claim arising from or relating to use of the Website, Services, Privacy Policy, or these Terms. Claims may not be arbitrated on a class or representative basis. The arbitrator can decide only your individual claims and may not consolidate or join the claims of other persons or parties who may be similarly situated.

24. Changes to These Terms

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. We will provide notice of material changes by updating the "Effective Date" above and, where appropriate, notifying Account Owners by email. Your continued use of the Service after any changes constitutes your acceptance of the new Terms.

25. Contact

If You have any questions about these Terms, please contact us at: